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Rebecca Wood
Marketing Director
What Services We Offer
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Branding And Creative Services
Branding and creative services are essential components of marketing communications that focus on building and enhancing a brand’s identity, perception, and recognition. These services involve the development of visual and creative assets that effectively communicate the brand’s values, personality, and positioning to the target audience.
Brand Strategy to outline your brand’s vision, mission, values and positioning in the market.
Brand Identity by carefully creating visual elements to represent your brand such as the logo, colour palette, typography and other graphic elements to reflect your brand’s personality, differentiate it from your competitors and resonate with your target audience / market.
Brand Guidelines to ensure consistency in the use of your brand assets across different channels and touchpoints such as instructions on logo usage, colour codes, typography, tone of voice and other visual and verbal elements to maintain the coherency of your brand.
Creative Design by creating of visual assets such as advertisements, brochures, packaging, websites, social media graphics and other marketing collaterals to be visually appealing and effectively communicate the brand’s message.
Copy Writing/ Content Creation & Story Telling by crafting compelling and persuasive content for all your marketing materials, using narratives to communicate your brand’s values, history, purpose and unique selling points.
Packaging Design for Businesses with Physical Products by creating visually appealing and functional packaging that reflects the brand’s identity, communicate product information effectively, and stands out on store shelves.
User Experience (UX) Design by creating intuitive and user-friendly interfaces to optimize the user experience on your brand’s digital platforms such as websites, mobile apps etc.
Brand Monitoring & Evaluation by continuously monitoring and evaluating the effectiveness of your branding and creative efforts through customer surveys, brand perception studies, social media monitoring and other feedback mechanisms to help you identify areas for improvement.
Advertising / Traditional Marketing
Advertising plays a crucial role in marketing communications by helping businesses promote their products, services, and brands to their target audience. We develop and execute advertising campaigns across various media channels, such as print, TV, radio, and digital. We use adverting as a vital component in our marketing communications efforts to
- Create Awareness.
- Build Brand Image.
- Generate Interest & Desire.
- Driving Sales & Conversions
- Targeting Specific Audiences
- Support other Marketing Efforts.
- Support other Marketing Efforts.
- Create Customer Loyalty.
- Educate Consumers.
- Shape Consumer Behavior
We also use Traditional Marketing tactics such as using physical spaces to convey messages, promote products or services and build brand awareness. Key traditional marketing tools we use in communication are:
- Print Advertising
- Broadcast Advertising
- Outdoor Advertising
- Traditional Marketing Collaterals
- Trade Shows & Events
STRATEGIC PLANNING
We work with clients to develop a comprehensive marketing communications strategy that aligns with their business objectives. We believe that your it is essential for your business to have a well-defined marketing communications strategy to effectively reach your target audience/market, build brand awareness and derive desired consumer actions.
- Set clear objectives
- Understand your target audience
- Develop key messages
- Select communication channels
- Create a content strategy
- Allocate budget & resources
- Establish timelines
- Monitor and measure results
- Maintain consistency & adaptability
- Foster Integration
Public / Media Relations:
We provide strategic management of communication between your organisation and the public or media outlets. We develop and execute public relations campaigns that help clients build and maintain relationships with key stakeholders such as the media, customers, and investors.
Our goal is to effectively communicate with your target market / audience, build brand awareness and enhance the overall image of your organisation.
- Media Pitches
- Media Relations
- Press Releases
- Social Media Engagement
- Influencer Relations
- Media Monitoring
Digital Marketing
We help you with your Digital Marketing to increase your online visibility, drive traffic to your website to generate leads / sales. We offer digital marketing services such as:
Search Engine Optimization (SEO)
improve your website’s structure and content to improve its visibility and organic search engine rankings through key word search, on -page optimization, link building and technical optimizations. social media marketing, email marketing, and content marketing.
Social Media Marketing
focusing on promoting your products /services through various social media platforms like Facebook, Instagram, Twitter, LinkedIn and YouTube using engaging contents, running paid advertisements and analyzing campaign performances.
Development
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Corporate Strategy
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Process Excellence
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Advanced Analytics
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Automation
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Implementation
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Marketing Optimization
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Business Ventures
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Business Strategy
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Event Conceptualization, Planning, Marketing And Management
We are specialists in event conceptualization, marketing and planning with over 20 years industry experience. Our mantra is Creativity, Flexibility, Strategy and Good Communication.
We experts in:
- Conferences and Conventions
- Trade Shows and Expos
- Product Launches and Activations
- Corporate Events
- Social Events
- Festivals and Fairs
- Sporting Events
- Charity and Fundraising Events
- Networking Events
- Academic Events
- Workshops and Training Sessions
- Exhibitions and Art Shows
- Political and Government Meetings
- Religious and Cultural Ceremonies
- Virtual and Online
We help you to:
- Choose objectives for your event
- Identify target audience.
- Set a realistic budget.
- Choose dates / venue.
- Develop marketing strategy.
- Plan event program.
- Coordinate logistics.
- Manage stakeholder relationships
Crisis Communication And Management
We know that each crisis is unique and there is no one-size -fits-all approach to crisis management and communication. That is why we make sure to tailor our strategies and actions based on the nature of your crisis, your organization’s values and the needs of those affected. Crisis management and communication are crucial aspects of handling unexpected and potentially damaging situations for individuals, organizations and communities. Let us handle all your crisis management for you whiles you focus on your core business.
CSR Management And Support
We assist you to develop and implement your CSR strategies and initiatives depending on your needs and goals. We play this role to provide guidance, expertise and support through these CSR process:
Consultation and Strategy Development
collaborating with you to understand your CSR objectives, values and stakeholder expectations. We help identify relevant social and environmental issues, assess risks and opportunities and then develop a comprehensive CSR strategy to align with your goals.
Impact Assessment and Reporting
by helping you to measure and evaluate the impact of your CSR initiatives. We do this by developing frameworks to assess the effectiveness of your programs. We also assist with the preparation of your CSR reports, ensuring transparency and accountability in communicating your CSR performance to stakeholders.
Stakeholder Engagement
assisting you to identify and engage with your key stakeholders to dialogue, gather feedback and build mutually beneficial relationship to ensure that your CSR efforts address stakeholder concerns.
Continuous Improvement
supporting your internal efforts through employee engagement strategies such as volunteering programs, sustainability training and awareness campaigns all to empower employees to actively participate in CSR initiatives.
Employee Education and Engagement
supporting your internal efforts through employee engagement strategies such as volunteering programs, sustainability training and awareness campaigns all to empower employees to actively participate in CSR initiatives.
Partnerships and Collaborations
assisting you to identify and establish meaningful partnerships with other entities to enhance your CSR efforts.
Sponsorship Marketing
And Management
Our role is to help you maximize the value and impact of your sponsorships, while ensuing a successful and mutually beneficial relationship between you as the sponsor and the rights holder or event organisers. Our key responsibilities include:
Sponsorship Strategy
working closely with you to align sponsorship opportunities with your brand’s identity, marketing goals and target market.
Opportunity Identification
identifying and researching on sponsorship opportunities that align with your objectives, brand fit, visibility and return on investment (ROI).
Negotiating and contracting
negotiating sponsorship agreements to secure favourable terms.
Activation Planning and Execution
working with you to develop a comprehensive activation plan to outline how the sponsorship will be leveraged to achieve desirable outcomes. These includes various promotional activities such as advertising campaigns, hospitality events, product placements and social media strategies.
Relationship Management
serving as a liaison between you and the rights holder or event organizer to ensure effective communication, timely fulfillment of sponsorship obligations and resolution of any issues or conflicts that may arise.
Measurement and Evaluations
helping you measure the effectiveness of the sponsorship with key performance indicators (KPIs), provide regular reports and analysis on the sponsorship’s impact, ROI, media exposure, brand awareness and other relevant metrics.
Financial Management
assisting you to manage the financial aspects of the sponsorship, including budgeting, invoicing and ensuring with compliance with financial obligations.
Renewal and Expansion
conducting a post sponsorship evaluation to advise and make recommendations should you desire to renew or expand the sponsorship involvement.
Have A Business Idea In Your Mind?
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